Creative Direction

"Creativity is born from inspiration, the result of full observation and a divine force that connects us with the most intimate essence of our being"

geraldina herrera

Creative director

Passionate designer of the brand, who delves into a symbolic and mystical language to give life to each of the collections, in complicity with her staff of designers, who captivate them with her idyllic vision of the world to create an indissoluble link between her works and who carries them.

Each of these creations exalts an immediate and lasting emotional response that responds to the deepest feelings in which the legend takes shape.

For Geraldina "creativity is born from the inspiration resulting from full observation, the exaltation of the senses, the capacity for wonder and a divine force that connects us with the most intimate essence of our being."

The brand's concept is unique and clear: a beautiful princess named Cuzán lived in love with Mackech, a brave warrior who was turned into a beetle to save his life.